The One Bridal Boutique: Instagram

Goal: Post content to attract domestic and international brides to The One’s niche and non-traditional bridal gowns, driving appointment bookings and sales.

Strategy: Post daily on Instagram, mixing “Real Brides,” reels, models, and Pinterest photos in line with our feed’s aesthetic goals.

Result: 97% increase in accounts reached, 115% increase in account engagement, 23% increase in followers, and 25% increase in appointment bookings driven directly from social media.