Excuse My Grandma
Influencer account under the management of EHL & Co.
Role: Marketing Coordinator
Goal:
Manage and grow the brand (476K Instagram, 444K TikTok) through content strategy, audience engagement, and performance analysis.
Strategy:
Ideate and develop fresh content, spearhead a relaunch of the Excuse My Grandma podcast with new podcast marketing strategies, creatively direct the podcast and brand relaunch photoshoot, and edit in-feed videos and paid ads.
Result:
6% Instagram follower growth, 3.5% TikTok follower growth, and 15% increase in podcast listenership over 6 months.
Click the links below for examples of my work on Excuse My Grandma.
Self-conceptualized & edited TikTok
Relaunched podcast with fresh segments
Self-edited paid ad with OneSkin
Brand relaunch photoshoot
Self-edited styling Reel
Podcast Clip