Block Renovation
Home renovation technology startup
Role: Contract Social Content Creator
Goal:
Increase organic social growth and engagement on Instagram. Capitalize on existing 35k followers gained largely through paid campaigns to lower marketing costs.
Strategy:
Post 5x weekly with a mix of reels and carousels.
Result:
3.75% organic follower growth and increased average post engagement to 4.5%.
Click the links below for examples of my work on Block Renovation.
Self-conceptualized and edited Reel
Curated Carousel
Self-conceptualized, filmed, and edited Reel