BLB Events: TikTok

Goal: Post content to reach engaged New York City couples, demonstrate expertise and authority in the wedding industry, and increase quality service bookings and profits.

Strategy: Post 4-5x weekly with a mix of aesthetically pleasing wedding inspiration videos and informative wedding planning tips to both attract new followers and maintain existing audience.

Result: 2 million total likes, 26k followers, 150% increase in website traffic, and a 50% increase in service bookings driven directly from social media.