BLB Events: Instagram

Goal: Post content to reach engaged New York City couples, showcase past weddings, promote blog posts, and interact with fellow NYC wedding vendors and aspirational vendor partnerships.

Strategy: Post daily with a mix of past wedding galleries and reels created with native on-site content, tagging all vendors in the photo and caption to increase reach, and using relevant hashtags.

Result: 250% increase in followers, 150% increase in website traffic, and a 50% increase in service bookings driven directly from social media.