BLB Events
New York City wedding planning company
Role: Marketing Manager
Goal:
Post content to reach engaged New York City couples, demonstrate expertise and authority in the wedding industry, and increase quality service bookings and profits.
Strategy:
Post 4-5x weekly with a mix of aesthetically pleasing wedding inspiration videos and informative wedding planning tips to both attract new followers and maintain existing audience.
Result:
TikTok: 2 million total likes and 26k followers gained completely organically and from scratch
Instagram: 250% increase in followers, from 2,000 to 7,000
150% increase in website traffic and a 50% increase in service bookings driven directly from social media.
Click the links below for examples of my work on BLB Events.
Self-conceptualized, filmed & edited TikTok
Self-captured and edited Reel
Self-conceptualized, filmed & edited TikTok
Self-captured and edited Reel
Self-conceptualized, filmed & edited TikTok
Self-captured and edited Reel